Levis Strauss

This project started as a side project. We came up with this manifesto to show the world our voice, but Le Book liked it so much that put it under their company catalog. A pair of Levi’s jeans can be eternal. Not only because its quality makes it last longer, but also because the use makes each pair more unique. The more “destroyed” by the usage it gets, the more like you it gets. It’s creative destruction telling your story.