Insight: A woman’s identity is often tied to the men in their life. Father’s give away their daughters at a wedding, women take their husband’s last name, children take their father’s last names.
Idea: On Choose Women Wednesday, we’re asking everyone to support the women in their lives by choosing their surnames.
While living and studying in Japan, I got specialist in Japanese/Chinese traditional painting, SUMIE.
Back in Brazil I used to teach the technique and have done some exhibitions around.
Client: Unemployed Art Director (myself back in end 2014).
Challenge: Get a Job
Stand out by using a familiar medium for the target audience (Creatives) in a different way.
Most agencies have a ping pong table, right? So I to send the branded paddles to different Creative Directors, and see who is up for the challenge.
Result: I got a job at Mcgarrybowen back then.
