Durex
About Ducking Time
SHORTLISTED CLIOS 2024
2nd PLACE WEBBYS PEOPLE’S CHOICE 2024
Your iPhone is meant to be an extension of yourself, but for a long time, potty-mouthed individuals have been censored and silenced, by the quack that is the word “duck.” A bout of embarrassment undermined each attempt at swearing in a rage-fueled text.
Then, at WWDC 2023, Apple announced it was offering protection to the feelings of users who engage in colorful language. Durex is evidently wrapped up in joy by the more socially-aware algorithm, so much so that it’s teamed up with us to proudly declare in a dedicated campaign: “It’s about ducking time!”
15% Increase in sales 6 X Instagram engagement 9 X TikTok engagement
And the media did talk about that too…
